The final day (8/3) of the FPAI - FPA Sri Lanka SMP Learning Visit is focusing on marketing strategies and developing a marketing plan for FPA India. Day 3 will include a recap of content covered and learnings drawn from Day 1 and Day 2. The facilitator of today's proceedings is Mr. Prasanna Perera - Consultant (External) who will cover marketing and social enterprises, importance of service marketing, importance of branding in social marketing, market segmentation, targeting and positioning, marketing strategies and guidance to develop a marketing plan. ​